(Leavenworth, Kan.) – There is a new dragon in town. The University of Saint Mary officially launched a suite of secondary logos for its athletic programs on April 15.
The new athletic logos were inspired by designs developed for the university by USM alumna and former Spires volleyball player Adeline Pagan Sanchez, a graphic designer from Ankeny, Iowa. The final products represent additional efforts from expert designers with the university marketing office and input from the USM Athletic Department and student-athletes.
“We are thrilled to unveil these new logos, which symbolize the spirit of determination, teamwork, and pride that define USM Athletics,” Vice President of Athletics Rob Miller said. “We look forward to seeing our teams proudly represent these symbols of excellence.”
The unveiling represents a collaborative effort to expand the university’s visual identity while honoring its rich history. The classic SM logo remains the principal logo for Saint Mary athletics, and the signature halo and four-pointed star are incorporated throughout the brand’s visual identity.
“Working with Saint Mary to enhance the visibility of the athletics program has proven to be incredibly fulfilling,” Pagan Sanchez said. “Through this project, I’ve not only experienced personal growth but have also advanced professionally by honing my skills in collaborating with a large institution and accommodating diverse viewpoints to achieve the project’s objectives. I am so thankful to my alma mater for the opportunity to design a fresh appearance for our mascot Spiro and accompanying visual assets, which will allow the community to showcase their team spirit.”
The secondary logos and wordmarks can now be used across all platforms and team apparel. New products will continue to be rolled out in USM’s apparel store at https://www.stmary.edu/spiritshop.
The University of Saint Mary is a Catholic co-educational applied liberal arts university founded and sponsored by the Sisters of Charity of Leavenworth. The University of Saint Mary main campus is located at 4100 South 4th Street, Leavenworth, Kan. USM’s Overland Park Campus at 11221 Roe Ave. offers evening accelerated graduate and undergraduate degree-completion programs. The university also offers online programs. Visit stmary.edu for more information.